§ 240-71. Signs HVB District.  


Latest version.
  • The provisions of § 240-65 herein shall apply except that:
    A. 
    The maximum allowable height of all signs on buildings shall be 12 feet, and the maximum height of a freestanding sign shall be eight feet.
    B. 
    The maximum square footage of all signs shall be 50 square feet or 10% of the building face, whichever is less.
    C. 
    The maximum size of any freestanding sign shall be 12 square feet.
    D. 
    Temporary street banners may be permitted in the HVB Business District only, for the purpose of informing the general public of community events and activities, with approval of the Town Manager. Street banners shall be hung in prescribed locations, securely fastened to buildings, maintain a minimum height of 16 feet above the street, be constructed of durable materials, used solely for community events in the district, and remain in place for no more than three weeks prior to the event and be removed within one week after the event.
    E. 
    Open/closed sign, business trade figure or symbol, or A-frame sign: Subject to § 240-85, Permit required; identification stickers.
    [Added 6-17-2010 by Order No. 2010-123; amended 5-5-2011 by Order No. 2011-047; 11-7-2019 by Order No. 2020-020]
    (1) 
    Open/closed sign. A business may display a sign to identify and/or direct patrons to their business, provided that the following standards are met:
    (a) 
    The open/closed sign is attached, at the public entrance, in a display window or door of the building in which the business is located.
    (b) 
    Only one open/closed sign per business establishment is permitted per frontage.
    (c) 
    An open/closed sign may not be used in conjunction with a trade flag or business trade figure or symbol.
    (d) 
    The dimensions of any open/closed sign shall not exceed 22 inches by 14 inches.
    (2) 
    Trade figure or symbol. A business may use a three dimensional representation of their business, providing that the following criteria are met:
    (a) 
    The business trade figure or symbol is placed at the public entrance immediately abutting the building front or is affixed to the front facade of the building in which the business is located. Such figures or symbols shall not be located on Town property.
    (b) 
    The business trade figure or symbol represents the business and/or its services and is based on historic trade representations.
    (c) 
    Only one business trade figure or symbol per business establishment is permitted.
    (d) 
    A business trade figure or symbol may not be used in conjunction with an open/closed sign or a trade flag.
    (e) 
    The dimensions of any business trade figure or symbol shall not exceed two feet by three feet by four feet.
    (f) 
    The business trade figure or symbol shall be secured as necessary so that it does not create nuisance or hazard under any conditions to pedestrians, motorists or business patrons.
    (g) 
    The business trade figure or symbol shall not obstruct safe passage or impeded accessibility on the sidewalk and shall not obstruct views to another business or business sign.
    (h) 
    Proof shall be submitted demonstrating to the satisfaction of the Building Commissioner that explicit written permission has been given by the owner of the property proposed for locating the trade figure or symbol.
    (3) 
    A-frame sign. These signs are allowed in the HVB District, subject to the following criteria and performance standards.
    (a) 
    Criteria.
    [1] 
    One A-frame sign is permitted per each business.
    [2] 
    Evidence demonstrating to the satisfaction of the Building Commissioner that explicit written permission has been given by the owner(s) of the property proposed for placing the sign.
    [3] 
    Where the A-frame sign is proposed on Town property, the following additional criteria shall be met:
    [a] 
    Proof of receipt of a license from the Town Manager or designee for the sign at the proposed location.
    [b] 
    Proof of insurance consistent with this license from the Town Manager or designee shall be provided to the Building Commissioner prior to placing any approved sign.
    (b) 
    Performance standards.
    [1] 
    A-frame signs:
    [a] 
    Shall not exceed eight square feet per side and four feet in height.
    [b] 
    Shall be secured as necessary so as not to create nuisance or hazard to pedestrians, motorists or business patrons under any conditions.
    [c] 
    Shall not obstruct safe passage or impede accessibility on the sidewalk.
    [d] 
    Shall not obstruct views to another business or business sign.
    [e] 
    Shall be professionally made, professionally painted and well maintained. Hand-lettered signs shall not incorporate informal, irregular hand lettering.
    [f] 
    Shall not be illuminated.
    [g] 
    Shall not have lights, banners, flags or similar objects placed on or adjacent to the sign.
    [h] 
    Shall be placed on the sidewalk leading to the public business entrance.
    [i] 
    Shall be removed at the close of business each day.
    [j] 
    Shall not be displayed outside of business hours.
Amended 11-15-2001 by Order No. 2002-029; 7-14-2005 by Order No. 2005-100